Right, so a few weeks ago, there was the whole deal with George Lucas wanting to sue and then deciding not to sue a company that made lightsaberesque laser-dealies. That was nice, because it wasn’t like they were going out of their way to use the Star Wars name in their marketing and whatnot.
This week, though, oy.
LucasFilm has filed a $5 trademark suit against a company that, in the dumbest Star Wars-related idea since midichlorians, calls itself–wait, wait for it–Jedi Mind, Inc. Said company, which has NO affiliation with LucasFilm, sells a headband that purports to read your brainwaves to control videogames or computer applications.
My first thought was, “Oh, so it’s about as useful as the Atari Mindlink, but has brass balls big enough to even think of using the name Jedi for the product.”
It’s not like a company that makes metric shitloads of money based on TRADEMARKED merchandise is likely to turn a blind eye to this sort of thing. I mean, why not just call it, “Hey, Neckbeard, I Dare You To Sue Me! Neener-Neener-Neener”?
Come on, people. Use your frickin’ brains here.