Leave it to good ol’ Nintendo to try to trademark something ridiculous in order to use it for advertisement purpose. Donkey Kong Country Returns is set to release later this month (Nov. 21st to be exact) and in order to promote DK’s return to the Country series gameplay, they went on to trademark the term “It’s On Like Donkey Kong.”
That’s right folks, the phrase that was featured in Ice Cube’s Now I Gotta Wet’cha will be used to get the new generation and old generation of gamers to play Donkey Kong on the Wii. Nintendo commented that the phrase has proved that DK is a pop culture icon and thus why they want to use it in order to promote the game.
Now I can only hope that Nintendo will try to trademark the line, “That ain’t a monkey hangin’ off ya back that’s Donkey Kong” from Project Pat’s Good Googly Moogly for their next DK game.