With Marvel‘s Thor film storming onto theaters this Friday, it is only natural that the studio would want as many people to see it as possible.
The solution? Why, using cross-promotion with other fine vendors across the world!
One of the biggest cross-promotions being done for Thor is with 7-Eleven, which has a series of four collectible Slurpee cups for you to collect. Do you hear that … Slurpee cups and straws! Do people really keep those?
To draw attention to this, in the latest installment of Marvel Super Heroes: What The–?!, Thor has started work at a nearby 7-Eleven. I guess Odin wanted him to learn the value of an honest day’s work? It’s a fantasy, so I guess you need to suspend your belief right from the outset.
Watch the video below to see what happens when his evil half-brother Loki comes around and gets up to his old tricks, and look below the jump for close-up shots of the collectible Slurpee cups and straws!