At least this is what The New York Times is reporting today. Every year at San Diego Comic-Con the stars and fans mingle on the show room floor among Princess Leias and dozens of whomever’s the most popular superhero. Some fans had begun complaining about the large Hollywood presence but even among such complaints Comic-Con’s attendance only grows. Every one wants to see the sneak peak of an upcoming can’t miss film, but you might not have the chance this year.
Apparently, Warner Bros., Disney, Dreamworks and The Weinstein Company have no plans of attending Comic-Con. This would mean big ticket items like The Dark Knight Rises, Superman and John Carter of Mars would have no professional presence at the con. Outrageous! There’s even talk of Marvel not making an appearance to promote their films which I find highly, highly unlikely. This would mean no chance of seeing anything from The Avengers!
For years we had through Comic-Con was a jumping off point for many of these films; this was where they built buzz. What’s the cause for this change in tune? It’s us. The fans who generate the buzz, because sometimes we don’t create the kind of buzz studios want to hear. This is from the report in The New York Times,
Comic-Con, as a growing number of movie marketers are realizing, has turned into a treacherous place. Studios come seeking buzz, but the Comic-Con effect can be more negative than positive. The swarm of dedicated fans — many of whom arrive at the convention in Japanese anime drag or draped in Ewok fur — can instantly sour on a film if it doesn’t like what it sees, leaving publicity teams with months of damaging Web chatter to clean up.
Well, how about you make better movies, Hollywood. That seems to be the obvious answer. Often what I see happening is a movie will score big with the geek demographic, the fans at Comic-Con, but not with the general movie-going public. Take Scott Pilgim vs The World for example, not a single person I knew who went and saw the film in theatres was dissapointed. Problem is, I can count those people on one hand. Not getting the general public excited about your movie seems like Marketing’s fault, doesn’t it?
Thankfully, none of this is set in stone as Comic-Con won’t announce the final schedule until two weeks prior to the convention so movie studios have a chance to change their minds. And even if Warner Bros. and Marvel bail, Sony Pictures, Universal Pictures, Fox and Paramount still have plans to appear and share some awesomesauce from The Amazing Spider-man, Cowboys & Aliens, and Rise of the Planet of the Apes. It’s rumored even Steven Spielberg will make an appearance to promote The Adventures of Tin Tin: The Secret of the Unicorn.
Even if some big name studios decide to pass on Comic-Con I wouldn’t expect it to be a big bust. Plenty of nerdy crap will be revealed and you’ll have just as good a chance of nailing some drunken cosplayer. But does this news put a bit of a damper on your Comic-Con festivities?