Everyone knows DC Comics is relaunching and renumbering their entire line come September. It’s only been the comics story of the summer, and whether you love it or hate it, it’s happening.
DC head honchos, Dan Didio, Jim Lee and Geoff Johns have talked at length about their desire for new readership, new fans, with the plan being to begin advertising in more prolific places; the movie theatre for instance. This ad showcasing the ‘New 52’ will begin screening in theatres where National CineMedia’s “FirstLook” pre-feature programming is aired. Watch it below,
Okay, I’m sure many of you are comic book fans already, so we’ll have to do some thinking out of the box here, but would this ad entice your to check out DC’s new line of n00b-friendly comics? Yeah…no. Sadly, and I really, really, hate to say this, but the commercial is boring. The art is cool but there’s nothing here to really excite people who don’t already love and read these characters. Sure, they’re recognizable and iconic, but what about this screams “READ ME!” or more importantly, “Pay for me!”
As a fan I actually really dig this, the music is kind of lame, but I love the inclusion of Wonder Woman blocking that arrow. What a badass. There is an extended version of this commercial which is unfortunately un-embeddable, but can be seen here. It features another moment I’m pumped for in DCnU: Aquaman flipping a truck with his trident. I’m stoked for Aquaman to get the treatment he deserves and not be constantly represented as some pansy-ass.
What do you think of the DC ads, will they bring new fans in droves or only continue to entice the fanboys?
Source: Hero Complex