I’ve no idea what is up with this, though I’m sure that the media will find out soon. I mean, really, what doesn’t the media know, anyway?
It appears that Disney has sacked (figuratively in both senses, which are both painful) the movie marketing department of Marvel. Although Kevin Feige will still be at the forefront of all things when it comes to movies based on Marvel comics, Disney wants to contain all of their marketing efforts within itself.
Off the record, it may be that Feige and other executives just weren’t a fan of the marketing team Marvel had put together. Apparently these are some of the things that were overheard:
“Not up to, or have the skill set to release this brand properly.”
“Their job was to keep track of the people doing the real work.”
”Would it have killed them to return an email?”
“Disney doesn’t need someone to cut its trailers.”
What do you guys think about this? Do you think this will have a significant impact on how these movies are marketed, and whether it was a good decision on Disney’s part?
Source: You Bent My Wookie