Disney Wants To Market Its Own Sh*t, Sacks Marvel’s Movie Marketing Team

08-23-11 • Film Posted by Chris D.

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I’ve no idea what is up with this, though I’m sure that the media will find out soon. I mean, really, what doesn’t the media know, anyway?

It appears that Disney has sacked (figuratively in both senses, which are both painful) the movie marketing department of Marvel. Although Kevin Feige will still be at the forefront of all things when it comes to movies based on Marvel comics, Disney wants to contain all of their marketing efforts within itself.

Off the record, it may be that Feige and other executives just weren’t a fan of the marketing team Marvel had put together. Apparently these are some of the things that were overheard:

“Not up to, or have the skill set to release this brand properly.”

“Their job was to keep track of the people doing the real work.”

“Paper pushers.”

”Would it have killed them to return an email?”

“Disney doesn’t need someone to cut its trailers.”

What do you guys think about this? Do you think this will have a significant impact on how these movies are marketed, and whether it was a good decision on Disney’s part?

Source: You Bent My Wookie

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Date
August 23rd, 2011

Author
Chris D.

Category
Film

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  • Ctowncholo

    Hard to say from the outside looking in….BUT..in terms of Captain America (and Thor to a lesser extent too) their were certainly some missed opportunities, especially in regards to merchandising… With this potential (NEW) juggernaut of a franchise…I was pretty surprised at how tepid and lukewarm the efforts were,…..and the cross promo choices that were made…WOW…Baskin Robbins, Dunkin Donuts and 7-UP…..REALLY???????  Were was the Captain America Slurpee Cup?  How about the McDonalds Captain America Kids Meal or the Burger King Shield-Sized Whopper, with the correpsonding cup?  This is CAPTAIN AMERICA for chrissakes, in this Post 9-11, Uber Patriotic (bordering on jingoistic) climate that we live in Marvel/Disney EASILY stood to make “Columbian Drug Lord” Sized Piles of $$$$$…He may not be an X-men or Spider-Man but he’s still one of the most widely recognized pop cultural figures in the world….thats why most of the International markets chose to keep the orginal title and not the First Avenger, I would guess….I’m sure that they made good $$$$$….but they could have made a slaying in terms of just the marketing alone….Once you get fanboys hooked and cater to their interests…they’ll buy tiolet paper with a Cap shield on it!!!! LOL!!!! Oh well maybe for the sequel or the Avengers flick…. 


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