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RIP Qwikster 9/18/2011-10/10/11. We hardly new thee, like, at all.

Yes, the controversial splitting of Netflix services into the separate DVD in mail company, Qwikster is no longer. Even before it began. Back in September Netflix co-founder and CEO Reed Hastings sent out an email to customers explaining the split and how it would improve both services. Customers were peeved they would need to sign up through one company to receive DVDs by mail and another to access Netflix’s instant offerings. Umm, duh, it’s a really stupid idea!

Today, Hastings sent out another email, this time saying, “Consumers value the simplicity Netflix has always offered and we respect that. There is a difference between moving quickly — which Netflix has done very well for years — and moving too fast, which is what we did in this case.” Which I believe easily translates to, “Sorry we fucked up. Again. Please don’t stop giving us your money.”

You can read the whole email below. I guess @Qwikster, the Fox News labeled, “foul-mouthed stoner” can stop worrying about someone stealing his “super awesome” account name. Eh, I’m sure he’s already forgotten.

DVDs will be staying at netflix.com

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password… in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value our members, and we are committed to making Netflix the best place to get movies & TV shows.

Thank you.

-Reed

Source: Coming Soon

Category: Nerd Culture, WTF?

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