Warner Bros. Thinks They Are Disney — Will Pull All ‘Harry Potter’ DVDs Out Of Circulation December 29
Warner Bros. just keeps on milking the Potter teat. On November 11th Harry Potter and the Deathly Hallows Part 2 will be released on Blu-ray and DVD. If you’re a Potter fan you’d better snag that shit as soon as you can, because Warner Bros. just made an announcement that as of December 29, 2011 all copies of Harry Potter movies, including the November 11 releases of Harry Potter and the Deathly Hallows – Part 2, and Harry Potter: The Complete 8-Film Collection will be taken out of circulation.
It’s a dirty whore trick they picked up from Disney, who releases films on home video and then, after several months, puts them in “The Disney Vault” increasing the value of previously released product and creating interest in an eventual re-release.
Here are the details from the official press release:
Harry Potter, the #1 motion picture franchise of all time, will soon disappear from shelves, as Warner Bros. stops shipping all Harry Potter theatrical film titles (including Harry Potter and the Deathly Hallows™ – Part 2, and Harry Potter: The Complete 8-Film Collection) as of December 29, 2011 (moratorium does not include digital – Electronic Sell-Through & VOD – or games). The Harry Potter franchise has grossed more than $12.1 billion for Warner Bros. Entertainment – with $7 billion at the worldwide box office for Warner Bros. Pictures and $5.1 billion for Warner Bros. Home Entertainment Group and Warner Bros. Interactive Entertainment.
So, if you don’t have the money to buy them during that short window… you’ll pretty much have to wait a decade to buy it (officially). As slasfilm points out “Limiting the availability automatically makes an otherwise normal piece of merchandise more valuable”. It’s a method that has proven successful for Disney, but they’re Disney…they can pull shit like that. If I may digress here for a moment and say – that I’m still pissed that Disney hasn’t fucking re-released Song of the South. Yes, I know the flick perpetuates a dangerously glorified picture of slavery (which is NOT COOL), but I wanna hear some “Zip-a-Dee-Doo-Dah”.
Disney was able to make magic happen (no pun intended) because of the transition in formats (VHS, DVD, Blu-Ray), which warranted a re-purchase. That wave is over. It’s the year 2011. People no longer care for physical media. They want to DOWNLOAD movies, stream them…etc. Warner Bros. has some balls to think the “Limited time” ploy, especially on a dying media will work for them. Of course, knowing how crazy HP fans are, maybe they have nothing to worry about?