DC Comics Release Variants of New Logo, and Guess What? They’re Actually Kinda Cool

01-19-12 • Comics Posted by Sarah Moran

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When DC Comics announced last week they’d be changing their familiar “swoosh” logo to this new “peel-back” design, the interwebz grumbled with dissatisfaction. I know, what’s new, right? But tell me you didn’t look as the new design and think, “What the hell?”

When the logo was first unveiled most fans agreed it was plain, boring and actually hard to discern it was supposed to represent a “D” and “C.” I guess with “DC Comics” or “DC Entertainment” printed below you’d get the jist, but otherwise it’s a little confusing. That hasn’t changed with these new variants, but you’ll be pleasantly surprised how much difference a little color and flare makes.

Notice they included a new Watchmen-inspired design, which I figure we’ll see on those new Watchmen books we keep hearing so little about. They’ve also revealed how this “peel” will work in other formats other than the logo. For instance on their mobile app or in other advertising.

MORE AFTER THE JUMP

All right, after seeing these designs I don’t feel it’s nearly as stupid as I iniatially thought. I still don’t love it, and I still think the “swoosh” was a perfectly fine logo, but I’m in no way affiliated with DC’s marketing so who really cares what I think. Re-designing their logo is the least offensive thing they’ve done over the last year to alienate their fans.

There has been no reveal of how the logo will appear animated, but expect this post to be updated if it happens soon.

What do you guys think of the new “peel-back” look, or how some think it’ll be referred to, the “DC Flip?”

Source: Bleeding Cool (2)

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Date
January 19th, 2012

Author
Sarah Moran

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Comics

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  • http://www.nerdbastards.com jeremy r! hudson

    When I first saw the new logo I’ll admit my opinion was sour with a heavy dose of apathy. I think I blew all my nerd rage back in ’05 when they dropped the bullet and went with the spin.

    Now after seeing the mock-ups of this new interactive peel logo and how it will work, I’m less apathetic an no longer sour. Sure it’s still a little static and corporate looking, the variations are kinda neat and I’m sure in a digital form it will be all animated and whatnot. 

    Just… top row middle, the black on black one with the H.R. Giger looking coils… who or what is that suppose to represent?

  • Chris

    Lookin’ good!  It’s a change that a lot of people will resist simply by virtue of the fact that it’s a change… but I think it’s something that will grow on everybody.  Also, I like that it’s more distinct from the logo for the DC skater wear company.  It is a little corporate like Jeremy said, but perhaps that’s their intention to move away from a more … juvenile, for lack of a better word, presentation of themselves.  Especially since they’re all up in this revamping bizz and shit.

  • Kimberly T.

    When I saw the logo for the first time, I absolutely hated it, ugly and so boring. They look much better this way! Some colour, unique to the characters. When done this way, I actually like it. I’m rather fond of the Joker one. 

    • Anonymous

      Oh yeah, I definitely agree the Joker one is excellent. I like how they reveal the character within the “C” rather than the just behind the flip.


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