Lionsgate is now airing two new TV spots for The Hunger Games, which feature glimpses of the many colorful characters, as well as key scenes from the celebrated book series. I’m sure fans will go all GA-GA over it. If it doesn’t, well… there’s always a US mall tour to look forward to. Yep, the makers of the Hunger Games are hoping to catch the attention of tweens and mall rats everywhere.

Seriously, a mall tour? That’s some 80’s boy-band marketing type shit (New Kids on the Block anyone?). While the tactic seems dated, it has been successfully used for the Twilight series. If it worked for that horrid franchise, why not another? ( Yes, I do have some specious hate for The Hunger Games, but I’m keeping my mouth shut on this one. It’s too hot to mock) Basically, the production company schleps actors around the US and dumps em’ off at a mall for autographs and awkward photo ops. It’s corny, but as an average mall goer myself, I’ll admit it’s always exciting seeing celebrities drop by while you’re eating cookies and yelling at kids to get off the escalator.

Check out the official press release after the jump to see if the cast of The Hunger Games is coming to YOUR mall. *queue up the song “Lets All Go to the Mall” by Robin Sparkles.

Oh, before you read the press release, here’s those two TV spots I promised you:

Here’s the official release:
The Hunger Games opens in theaters everywhere in just over a month and fans will have the opportunity to meet the tributes as they embark on a national mall tour, kicking off on March 3rd in Los Angeles!

Cast members including Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson will be participating in local festivities on the eight-city tour, sponsored by the Microsoft Store, China Glaze, and h2O Spring Water. Fans in Los Angeles, Atlanta, Seattle, Phoenix, Dallas, Miami, Chicago, and Minneapolis can participate in Q&As and enter giveaways to win Hunger Games Gear.

Saturday, March 3rd – LOS ANGELES
Fan event at the Westfield Century City
Talent: Gary Ross, Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth

Tuesday, March 6th – ATLANTA
Fan event at JW Marriott Atlanta Buckhead
Talent: Liam Hemsworth, Leven Rambin, Dayo Okeniyi, Amandla Stenberg and Jack Quaid

Wednesday, March 7th PHOENIX AND CHICAGO

Fan event at the Scottsdale Fashion Square
Talent: Liam Hemsworth, Leven Rambin, Dayo Okeniyi and Jack Quaid

Fan event at the Westfield Fox Valley
Talent: Josh Hutcherson, Isabelle Fuhrman and Jacqueline Emerson

Thursday, March 8th MIAMI AND DALLAS

Fan event at the Westfield Broward
Talent: Jennifer Lawrence, Alexander Ludwig and Amandla Stenberg

Fan event at Galleria Dallas
Talent: Josh Hutcherson, Isabelle Fuhrman and Jacqueline Emerson

Friday, March 9th- MINNEAPOLIS
Fan event at the Mall Of America
Talent: Jennifer Lawrence, Alexander Ludwig, Amandla Stenberg, Josh Hutcherson, Isabelle Fuhrman and Jacqueline Emerson

Saturday, March 10th- SEATTLE
Fan event at the University Village
Talent: Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson

Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which Tributes? must fight with one another until one survivor remains.

Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.

THE HUNGER GAMES is directed by Gary Ross, and produced by Nina Jacobsons Color Force in tandem with producer Jon Kilik. Suzanne Collins best-selling novel, the first in a trilogy published by Scholastic that has over 16 million copies in print in the United States alone, has developed a massive global following.

Lionsgate will release THE HUNGER GAMES on March 23, 2012.

Source: Lionsgate

Category: Film

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