We all know that Marvel is pushing their Avengers vs. X-Men event so hard that someone’s eventually gonna pull something, but today they announced something above and beyond the traditional event book pushes we see out of Marvel and DC every year. It’s definitely not something you see with most comic events, and if done right it could actually be quite, well…badass. Hit the jump for details.
Starting late March, Marvel and MTV Geek will release Avengers vs. X-Men: War Journals, a documentary web series chronicling the creation of the event from inside the Marvel offices.
From the Marvel press release:
Marvel and MTV Geek have joined forces to produceAvengers VS X-Men: War Journals, an all-new video series going behind the scenes of the year’s most anticipated comic book event. Granted unprecedented access into the Marvel offices, creative retreats, key planning meetings and creator studios, this new documentary from MTV Geek shows just how Avengers VS X-Men was developed by the brightest minds in comics. Each episode will debut exclusively on MTV.com beginning March 28.
“This is the biggest story Marvel’s ever told and we’re excited to partner with MTV for a special look at how Avengers VS X-Men came together,” said Axel Alonso, Editor In Chief, Marvel Comics. “We’ve never shown just what goes on in our top secret meetings—from the development of our best ideas to heated debates—and this is the first time fans will see just how it all goes down, along with new insights into key moments of this series.”
Avengers Vs X-Men #1 arrives in comic shops and the Marvel Comics app on April 4th, uniting the top talent in the comic industry—including Brian Bendis, Jason Aaron, Matt Fraction, Jonathan Hickman, Ed Brubaker, John Romita JR, Olivier Coipel & Adam Kubert—for the biggest story of the year. This twelve-issue landmark series brings together the world’s most powerful—and popular—super hero teams for a war like the Marvel Universe has never seen before!
“Since launch, MTV Geek has been committed to providing the ultimate access and coverage and can’t wait to present fans this inside look at Marvel’s creative process,” said MTV Digital Executive Producer Tom Akel. “The characters and talent involved in Avengers Vs X-Men are iconic and we’ll be with them every step of the way to chronicle the making of this epic event.”
So basically this time around Marvel is essentially giving us DVD special features for the event that we can experience as we’re reading it. What’s going to make or break it is just how in-depth it really goes. If we actually get to see the process as Bendis, Fraction, Romita, Brubaker and company sort everything out, if we get to see one of these things taking shape and it genuinely feels like an effort to feed our fanboy need for knowledge, then I say bring it on. If it’s superficial, press junket-style posturing, then I’ll only be watching one episode. …OK, so I’ll probably still watch all of them. But I won’t be happy about it.
Avengers vs. X-Men #1 hits local comic shops everywhere April 4.