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Welcome to the age of teasing the teasing of the teasing of the trailer that will tease you.

Hollywood’s marketing geniuses are poking the bear with this trend. It’s pretty devious in fact. They know that sites like NerdBastards are always on the prowl for anything to keep the flow of information rolling. Now the powers that be in Hollywood can get four or five posts on various sites for just one trailer.

Their pulling a “Hanzel and Gretel” on us, leaving a trail of crumbs, right into the warming oven.

Wow, where did that come from?

So according to Chris Hemsworth, “The wait is almost over”—and he’s not talking about The Avengers, he’s introducing a sneak peek at the new trailer for his other big film, Snow White and the Huntsman.

Next Monday, the latest trailer for Snow White and the Huntsman will debut during NBC’s The Voice. In Universal’s adaptation of the fairytale, Kristen Stewart plays Snow White and Oscar-winner Charlize Theron stars as the Evil Queen.

Snow White and the Huntsman is an action-adventure that turns the classic on its head. Instead of waiting for a Prince (Sam Claflin) to save the day, Snow White takes matters into her own hands. She trains with the Huntsman and is prepared to go to war with her nemesis.

The film definitely has a darker tone than its competitor Mirror Mirror which hits theaters March 30. There’s less comedy and more Chris Hemsworth wielding an ax. It doesn’t matter if it’s a hammer, a bat or a sword; he’s pretty good at throwing things.

Snow White and the Huntsman opens in theaters June 1.

Category: Film

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