Disney has officially fucked itself over with John Carter.
The film has not done well at all at the box office; it brought in $30 million its first weekend and $13 million its second. For such a high budget film, it’s definitely not bringing in enough funds to break even with all the production costs with a global box office total of $138 million.
According to the statement issued by the studio:
In light of the theatrical performance of John Carter ($184 million global box office), we expect the film to generate an operating loss of approximately $200 million during our second fiscal quarter ending March 31. As a result, our current expectation is that the Studio segment will have an operating loss of between $80 and $120 million for the second quarter. As we look forward to the second half of the year, we are excited about the upcoming releases of The Avengers and Brave, which we believe have tremendous potential to drive value for the Studio and the rest of the company.
Let’s break it down, here: it cost about $250 million to make and $100 to market… and apparently Disney needed at least $600 million to break even after everything. Apparently they’re operating at a loss of $200 million. What the hell.
In this equation, the clear answer is that Disney is fucked.