The Amazing Spider-man has some interesting product tie-in marketing from Kellogg where one collects points for prizes and also see movie content by using a Kellogg’s phone app. You download the app and scan the back of Kellogg’s products to see clips of the movie . . .

or you could just watch them below.

The Amazing Spider-man swings into 3D, 2D and IMAX 3D theaters on July 3. Directed by Marc Webb (How could I have not made a pithy comment about that last name and a Spider-man movie yet?) the action adventure stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, Martin Sheen and Sally Field.

Category: Film

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