As July 3rd creeps ever closer, The Amazing Spider-Man marketing team is hard at work letting people know (over and over and over) that their movie is on the way.  Sony Pictures latest bombardment comes in the form of a trio of mouth-watering Spider-Man propaganda:  New stills of Spidey’s villain, The Lizard, an application that lets people play around with Spider-Man gimmicks and the release of yet another trailer for the film.

The Lizard will be played by Rhys Ifans (and his CGI counterpart), for those that don’t know.  For those that are unaware of what he’s supposed to look like, here are a couple of pics:

Step two of the marketing madness is the introduction of The Amazing Spider-Man Augmented Reality application for the iPad touch/iPhone/Android.  Basically, what this consists of is downloading the app, pointing the phone’s camera at particular images and then letting the fun begin.  The app recognizes images and then plays an associated video of an animated Spider-Man doing Spider-Man things.

The official site has the application available for download as well as some missions to mess around with.  They also show locations where more images are available.  And there are, of course, achievement badges to be earned, appealing to the neurotic collector that lurks in the heart of every nerd.

If that makes no sense, check out the accompanying video for a brief look at this new time-waster:

The final, and perhaps most yummy, piece of the marketing blitzkrieg is the release of a new trailer.  This trailer, unfortunately, will not be available until 7 PM tonight (Eastern Time), so make sure to check back with the OG’s at NB to see it when we gots it.


Thanks to comingsoon for letting us know about all this groovy stuff.

Category: Comics, Film

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