While Peter Berg and Universal’s Battleship was solid in the international market this past weekend, pulling in a reported $226.8 million, it was its domestic release that would prove its worth. With a weekend haul of only $25.3 million dollars, Battleship was clearly a miss (see what I did there). While live-action Hasbro film was able to defend against the third place $17 million dollar The Dictator, it was unable to take the top spot of Joss Whedon‘s Avengers, which is now in it’s third week at number 1.
In an interview with Yahoo, Universal’s president of domestic distribution Nikki Rocco said she expected this, saying:
“It is obviously a disappointment, but we will move on. And we have Memorial Day coming up,”… “The studio has a picture that already has a quarter of a billion dollars in the bank, and it won’t die at $25.3 million domestically. We all know that.”
Even an executive with the studio is proud of how things for Battleship turned out, saying in his Deadline interview:
”Our P&A spend and production costs are even less than The Dictator – and our cast made it to the Oscars without offending AMPAS. Ha.”
The next time Universal wants to make a movie based on a board game maybe they should try using a few of our ideas.
The Marvel super flick now brings it’s total to an impressive $55 Million in it’s third weekend, building it’s total domestic earnings to $457.1M and over $1 Billion worldwide, but with Will Smith and Men in Black III just around the corner there could very well be a new number 1 next week. Any bets?