In a move that’s so 2010, Paramount has announced that they’re pushing back the release date of the sequel G.I. Joe: Retaliation because they want to give it a 3-D conversion to – Take it away unnamed studio exec in Deadline – “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally.”
That’s right. Because if there’s one thing that Battleship has apparently taught us it’s that international audiences will chow down on any Hollywood hogwash so long as its in three dimensions. Which may or may not be true given how Battleship reaped over $200 million internationally and made only a paltry $25 million its opening weekend in North America.
The real question though is aside from that lucrative international 3-D money, what’s the upside for Paramount taking Retaliation out of rotation a little over a month before it was supposed to be released? Especially considering that nerds everywhere were cautiously optimistic about this Joe after the inescapable crappiness of Rise of Cobra a mere three years ago?
Well, The Hunger Games proved that March moviegoers are hungry for blockbuster material, and I guess this way, Retaliation gets out of the path of The Amazing Spider-Man, which may (in Paramount’s opinion) be part of a comic book movie blockbuster resurgence in the wake of The Avengers. (Not that I’m saying Spider-Man will make a mint, but it’s possible studio execs are thinking that way.)
Anyway, what do you guys think of this news of 3-D G.I. Joe?