With less than a month to go, expect to be bludgeoned with Spider-man clips, interviews, and merchandise.
Wait . . . that’s not correct. Let me try it again.
With less than a month to go, expect to CONTINUE to be bludgeoned with Spider-man clips, interviews, and merchandise.
Yeah, that’s it. What a difference one word can make.
Hollywood marketeers seem to have entered a state of irrational frenzy overlapped with a fear of having the movie “John Carter-ed.” That’s where a movie’s marketing kills any chance that the movie might make money. The Spider-Man marketeers have drunk that cool-aid, just look at the amount of images, clips, interviews, and other assorted marketing attempts made on this movies behalf.
This is Spider-Man for heaven’s sake. It will make money, people will go to see it. Parents will drag their children to see it. The only way you can screw that up is to OVER SATURATE the market with countless repetitious clips that soon wear thin on the movie going public.
Relax, chill out, calm down.
Here’s three new 30 second TV spots for The Amazing Spider-Man. The movie hist theaters July 3rd, directed by Marc Webb, stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, Martin Sheen and Sally Field.