‘Avengers’ Makes a Move on Cameron’s Box Office Crown

- 06-12-12Film Posted by Adam A. Donaldson

Last weekend, Marvel’s The Avengers became the third highest grossing film of all time at the domestic box office; the only one standing in its way from complete box office dominance is James Cameron and his one-two punch of Avatar and Titanic. And while The Avengers has shattered a number of box office records, including some previously held by Avatar, having just made $11.2 million last weekend in fifth place and with increasing competition from summer new releases, it’s increasingly, seemingly, unlikely that The Avengers will catch Titanic’s $658.7 million domestic grab.

Unless…

That’s right, Marvel’s hatching a plan to give The Avengers one last push at the end of summer for the all time box office crown. According to SuperHeroAuthority.com, Marvel is planning a release of The Avengers: The Director’s Cut sometime before Labor Day in the dog days of August. As previously reported, director Joss Whedon has said that there’s about 30 minutes of cut footage from the film that was to originally appear on the film’s Blu-ray release in September. If this plan goes forward, the director’s cut of The Avengers will bow at the box office and collect some extra coin for the coffers and give a pretty handy promotion for September’s DVD release.

But the question is, will it work? As of last weekend, The Avengers stands at $572.3 million, which is $86.4 million short of Titanic’s total haul, and $188.2 million short of Avatar’s total box office take of $760.5 million. So while it’s conceivable that The Avengers could at least catch Titanic, The Avengers would have to add another $200 million to the bank to do better than Avatar, which seems less likely.

What do you Bastards think? Would you check out an Avengers Director’s Cut in theaters, or all you all Avengered out?

Source: Blastr. Box Office figures courtesy of Box Office Mojo

Category: Film

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