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The current Hollywood mainstream marketing blueprint should have “The Watch” producers and marketeers flooding us with teasers, trailers, stills, and press interviews; and their doing it quite well. What makes this different and worthy of a closer look is that the director Akiva Schaffer thought that maybe showing the Internet a Blooper/Gag reel now instead of waiting to include it for the Directors Cut DVD.

This NerdBastard thinks it’s a wonderful idea and expects other movies to add the pre-release blooper real for comedies to the Hollywood Marketing Handbook. You’ve never heard of that handbook? It’s just like the Boy Scouts Handbook, but their motto goes like this:

On my honor, I will do my darnedest
To get butts in the theater;
To do whatever is necessary to add to the bottom line;
To keep myself physically awake, mentally skewed and morally ambiguous.

Richard Ayoade is gonna steal this movie right out from under the comedy middle weights in this movie. What do you think? Would this make you want to see the movie? Let us all know your thoughts in the comments section below.

Category: Film

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