Micheal Bay‘s directing roots began with commercials so it’s no surprise that Doritos decided to partner up with Bay and have him join the panel of judges for this years Crash the Superbowl commercial contest. The grand prize winner gets a job working with Bay on Transformers 4. Bay talked with THR (The Hollywood Reporter) about the contest:
“When you find out where these guys came from…its great,” Bay says. “If you want to get noticed, this is the way to do it.”
“When I was a film student, I would have killed for this kind of opportunity,” says Bay, who is currently in post-production on Pain & Gain for Paramount before turning to Transformers 4, which will be released in June 2014. “When you’re on the set, you get to see it all go down.”
Check out the Doritos Crash the Super Bowl: Directors Cut video below featuring some clips from last years winners.
Hollywood dreaming filmmakers have until 11:59:59 pm CT on November 16, 2012 to get their video creations turned in for judging. The two top finalists chosen by Bay and a panel of Doritos judges will have their Doritos Superbowl ad run during the game. You can check out the rest of the rules and how to enter the contest at the Crash the SuperBowl FB page.
Bay wouldn’t comment when asked about what he would be looking for when judging the entrants, but I can imagine that there will be many, many explosions to sit through. Even Doritos got threw in a couple of explosions in the video above. Could that be the unofficial slogan of this marketing campaign . . .
Doritos – A Flavor Explosion ! ! !
*Copyright 2012 Nerd Bastards, all proceeds generated by the above slogan are to be paid to Mark Poynter.
Can’t blame me for trying . . .