Joss Whedon‘s The Avengers made a billion+ dollars at the box office (internationally and domestic), so one would assume the DVD and Blu-ray release would yield good results. And well, that assumption would be correct. The Avengers is dominating the home viewing market. It actually broke DVD and Blu-ray sales charts!

Reported by Home Media Magazine, the flick has topped the Nielsen VideoScan First Alert chart, which tracks overall disc sales, and the Blu-ray specific sales chart. The other films of Marvel‘s Phase One have also been rising in the Nielsen charts. Thor moved up to #8, Captain America: The First Avenger to #13, Iron Man 2 to #14, The Incredible Hulk is at #19, and Iron Man at #23. On the Blu-ray chart all five pictures are in the Top 20.

The report continues with 72% of The Avengers‘ sales coming from Blu-ray, which is a record high for a film released on both DVD and Blu-ray. And apparently 23% of those buying The Avengers paid the extra bucks for the 3D version.

I bought The Avengers on its release date at Best Buy. When I had went looking for it, I discovered the shelf  empty. A blue-shirt walking by said, “Yeah…they’ve been flying off the shelf. I’ve been restocking it every 10 minutes.” I suspected The Avengers would do well, but not this well.

Have you picked up The Avengers yet? If so, what format? And did you nab it the day it released?

Source: CBM

Category: Comics, Film

Tags: , , ,