Cross marketing is the norm these days so it’s not surprising that companies use movie tie ins to promote products, services, or in this case airplane safety. Air New Zealand teamed up with Weta Workshop, (Those creative guys that make wonderful toys that Peter Jackson plays with.), to create a hobbit themed safety video, there’s even a couple of surprise cameos.
Air New Zealand is also running a contest at their website. Solve the Elvish code and win six double passes to the World Premiere Screening of The Hobbit: An Unexpected Journey in New Zealand on the 28th of November. The winners also receive a tour of the Hobbiton set, enjoy a Weta cave visit, and then get to go to the Lord of the Rings tour in Wellington and Queenstown.