In case you forgot The Hobbit was a thing, here’s a collection of sixteen new character posters for The Hobbit: An Unexpected Journey. The posters feature Thorin, Gollum, Gandalf, Bilbo and the rest of the merry band of Dwarves.
I gotta hand it to the Hobbit marketers. They’ve been doing a phenomenal in creating hype without spoiling the film. It’s a pleasure to see a studio, for once, not release a shit ton of trailers and TV spots.
Image (posters, character sheets) based marketing is where its at. It takes me back to the days (80s and 90s) when movie studios would release trading card sets featuring an early look at their films. Oh, those were the days.