There’s just over half a year to go until the premiere of Guillermo del Toro‘s giant robot/monster fight movie, Pacific Rim on July 12th, 2013. The marketing powers that be within the production have started their “viral” marketing campaign with a series of blue prints, shaky found footage videos, and leaked classified government documents.
First off is something many late night television viewers are familiar with, the “This is only a test” emergency alert system. In the world of Pacific Rim however, these alerts are about Kaiju, huge monsters that wreck destruction Godzilla style. If you see one of these warnings you don’t just mute the TV.
There is also some found footage of a Kaiju monster attack giving us the first small glimpse at one of the monstrous creatures threatening mankind.
How do you fight creatures that size? With giant, human controlled robots of course!
You can also check out the Pan Pacific Defense Corps official website. There are “Incident” points to click that show what you’ve seen above, but I’m sure more will be added.
Charlie Hunnam, Rinko Kikuchi, Idris Elba, Ron Perlman, and Charlie Daystar in this “Mecha versus Giant monster” epic Pacific Rim.