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Avi Arad is a name that most do not know, but he’s got his arms elbow-deep in many a geek-related project.  He’s acted as producer on films such as Amazing Spider-Man, X-Men, Iron Man and The Incredible Hulk.  With this history of being involved in the superhero genre, it’s only natural that he’d want to branch out and explore similar themes in other cultures.  Having an interest in Chinese mythology and history, he’s decided that east is the proper direction to steer his career.

Joining Arad in his pursuit will be Chinese producer Bruno Wu.  Together, they’ll be putting together a series of superhero-themed projects based on Chinese lore.  These will range from film to animation and be accompanied by the requisite amount of merchandising.  The first of these is a film project by the name of Rise of the Terracotta Warriors.  It will explore the myths surrounding China’s famous terracotta army and how it was created to protect China’s first Emperor, Qin, during his afterlife.

Being as how China has a massive population of people, it’s quite a market for new movies.  Between the native audience base and the hordes of Western viewers who will no doubt be intrigued by these relatively unknown stories and myth, Arad has all the makings of a big-money franchise.

Personally, I’m a huge Chinese history buff and would love to see what Arad and Wu can bring to the table.  If done right, we could see some spectacular films coming at us in the near future.

 

Thanks to CinemaBlend for the heads-up.

Category: Film

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