‘Star Trek Into Darkness': Cumberbatch irritated He Can’t Talk More About His Role – Film Gets New App and Superbowl Spot
Most films have an increasingly difficult time keeping the plot of their film’s casting a secret, but not J.J. Abrams. He had what we’ll call “the incident” last year while shooting Star Trek Into Darkness. Basically, some set images leaked across the net and it sent Abrams into such a fury that he put up a wall of shipping containers to block out any more sneaky shots from passers-by. Since then, he’s been better able to keep everyone guessing through clever misdirection and actors staying silent when questioned. It hasn’t been easy for one particular individual however.
Benedict Cumberbatch is already known to be the villain in Star Trek Into Darkness. The trailers and public knowledge have made that very clear. Who he is specifically playing, however, remains a mystery. Since J.J. likes to keep things on the down low, the actor still cannot talk about his role. During his interview with Entertainment Weekly, Cumberbatch said he’d much rather like to get out in the open.
“It’s achingly irritating. Believe me, I’d rather talk about the role and the fantastic story and all the things J.J. [Abrams] has come up with. And then everyone would be as excited about the film as I am. But then of course I think I would be on a phone call coming from J.J.’s office …
Mystique is rare now, isn’t it? There aren’t that many enigmas in this modern world. Myself, I quite enjoyed seeing Super 8 and not knowing the story and then being mesmerized by it … [but] we live in the modern world, which is a place of oversaturation and now people, especially Trekkies, want to know everything before they witness it themselves. It’s strange to me. I think of it as a kid having a box of chocolates and not knowing what’s good for them. They eat three and they keep eating as they get sick … and the candy is gone.”
It sounds like while Ben would just rather get the mystique out there for the people, we just won’t know who he’s playing until the film releases.
On the bright side, we’ll have some new footage and a Star Trek Into Darkness app to tide us over till May 17th.
February 3rd users of an IOS device will have the “STAR TREK INTO DARKNESS” app to look forward too, created to tie in with the upcoming Super Bowl television spot. Created for the film and any future content up to the film’s release, the app will unlock special content for users. Here are the full details on what we’ll all be downloading before too long.
Paramount Pictures, a division of Viacom Inc., and Qualcomm Incorporated (NASDAQ: QCOM), through its subsidiary Qualcomm Labs, Inc., today announced that Gimbal context awareness technologies will be used to deliver exclusive content and advanced real world game experiences for the “STAR TREK INTO DARKNESS” application based on the upcoming movie from J.J. Abrams.
These cutting edge technologies are being showcased in a never before-seen way and will enable users to automatically engage with a wealth of movie related materials by utilizing their real-life surroundings to auto-complete integrated missions by employing audio scan, geo-location recognition, and image recognition functionality powered by Qualcomm Vuforia. The “STAR TREK INTO DARKNESS” app will launch at the end of January. Qualcomm’s Chairman and CEO Dr. Paul E. Jacobs made the announcement today during his keynote address at the International CES show in Las Vegas.
During the second quarter of the big game, the app will allow users the ability to unlock the first of many surprises during the airing of the “STAR TREK INTO DARKNESS” tv-spot, making this one of the most unique and interactive apps ever created for a movie. As a bonus, users who register for the app will be automatically entered into a sweepstakes for the chance to win a VIP trip to the U.S. premiere. To be the first to get the app and enter the sweepstakes, visit www.StarTrekMovie.com/CES.
“We are excited about collaborating with Paramount on this app as it further brings to life Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world around you,” said Dr. Jacobs. “By leveraging the Gimbal platform, this app harnesses the power of the smartphone to bridge the digital and physical world, allowing the studio to market the film in the real world and simultaneously bring users into the film’s story and world.”
Highlights of the “STAR TREK INTO DARKNESS” app include:
• An audio scan function that can be turned on to automatically recognize and reward users for watching “STAR TREK INTO DARKNESS” content on TV and other media;
• An image scan function that enables users to interact with images printed or viewable in the real world;
• A geofencing function for location-based experiences;
• New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered directly to users’ mobile devices;
• Exclusive opportunities and special offers only available to app users;
• One lucky sweepstakes winner will be rewarded with the grand prize of attending the “STAR TREK INTO DARKNESS” U.S. premiere.
“STAR TREK INTO DARKNESS” is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
The App will be released in advance of the Super Bowl spot and you can be notified of the exact release by singing up at http://www.StarTrekMovie.com/CES. I, for one, will be signing up if it means a chance to be a part of U.S. premiere. And that should by no means deter you from trying, as everyone will have a fair shot. This should keep us all interested for a few months more.
Star Trek Into Darkness opens in theaters everywhere May 17, 2013.