It’s been a nagging question since Dredd 3-D came out in September and sadly tanked at the box office, can there be any room for a sequel? Well, everything that doesn’t make a profit in cinemas has a second chance at life on home video, and to that end, things seem to be lining up well for the Pete Travis‘ adaptation of Britain’s favorite post-apocalyptic lawman.
Lionsgate is reporting that in its first week of release on DVD and Blu-ray, Dredd has sold 650,000 units, just over half of those on Blu-ray. In addition, Dredd was also the number one digital download for the week. Both good signs for the long-term popularity of the film, and the potential for a sequel.
But will it work? Possibly, Kick-Ass hardly blew up the box office and we’re getting a sequel this summer in prime box office real estate, all thanks to the DVD sale numbers in 2010. And perhaps the most famous example, the production and release of Joss Whedon’s Serenity, which came about purely because of DVD sales of the Firefly series box set.
So if you want a Dredd sequel, do your part, buy a DVD!