Movie franchises these days are just like a large chain of dominoes, as long as each one falls just right and knocks down the next domino, everything is great. One little hiccup though and your left standing in the middle of a big mess, trying to carefully restart that domino chain without knocking down others.
Jeff Robinov, the President of Warner Brothers Pictures knows all about keeping those domino’s in line and when to just scrap the whole thing when things go bad. Why should that matter, because at Warner Brothers, Robinov is responsible for over $2 billion in production and marketing budgeting and has held sole green-light authority over feature films since April 2011. In other words, Robinov is the Gandalf of Movie Balrogs.
A recent article in Variety discussed Robinov’s decision to remain at Warner Brothers and some of the projects he’s shepherding.
“Talent relationships have always been Jeff’s strongest suit,” one agent said. “He’s been able to get Ben Affleck to make movies for Warners, which is something every studio would like to have. There aren’t many better jobs.”
The article goes on to discuss Robinov’s tight relationship with Christopher Nolan, and the future plans for the D.C. Comics franchises.
“Further out, the studio’s planning a “Justice League” tentpole — encompassing DC Comics mainstays Superman, Batman, Wonder Woman, the Flash and the Green Lantern — on the order of Marvel’s “The Avengers.” Will Beall is scripting but no director has been attached yet.
Stakes are high for “Man of Steel.” Other than Nolan’s Batpics, Warners has not been able to effectively exploit the DC library. Its 2011 “Green Lantern” underperformed, and a “Justice League” film wouldn’t likely be in theaters before 2015, as Warner’s top brass has indicated that they are awaiting the results of “Man of Steel,” which opens June 14, before moving further ahead.
It’s no shocking surprise that a Man of Steel failure to perform at the box office could seriously jeopardize the movie dominoes that make up the Justice League and it’s other future franchise comic book character movies. Hollywood executives aren’t known for taking second chances on big budget projects with poor or under performing box office results, but with the strong Man of Steel cast, the trailers, and clips we’ve seen so far lead me to believe the movie should perform well both at the box office and with fan boys and girls. The real question that Robinov will have to ask himself, does it perform well enough to launch a billion dollar ensemble movie franchise?
In this NerdBastards’ opinion all they need to do is put one scene at the end of Man of Steel with Batman and Superman in the same room to make things happen, Fan boys and girls are gonna go nuts when that happens.
Have you got any thoughts on this? How badly do you want to see a Justice League movie, bad enough to drag everyone you know to see man of Steel a couple of times?