The release of the G.I. Joe sequel, G.I. Joe Retaliation is just under two months away. With the big delay that the movie saw last year, they’re looking to step up their marketing and perhaps bring back some of those who’ve lost interest since then. So to do that, they’ve got a new viral marketing campaign put together. Check out the video below to see how you can join up with Cobra and prove your loyalty to the bad guys.
If you head over to the Cobra Special Forces website, you’ll find some downloadable content as well as a listing of events that are apparently pro-Cobra. Most of these are things like sporting events and concerts and, to tell the truth, I’ve no idea what attending one will get you. Maybe a free ticket? Probably not…
So join the cause of evil! Or just wait around until March 29th and watch the film instead.
Thanks to /film for the heads-up.