Spanish-language media giant Univision Communications Inc. today announced plans for a new network called El Rey created by renowned American director/producer Robert Rodriguez and FactoryMade Ventures. The El Rey Network will be in English and geared towards a young-adult audience. The network is scheduled to launch in December 2013 and have nation-wide distribution with initial carriage via Comcast.
Rodriguez, best known for his work with Quentin Tarantino and as director of such films as Desperado, The Faculty, Spy Kids, Machete, and Sin City, also announced what will likely be the flagship series of the El Rey Network: A television series adaptation of his “South of the Border” vampire/bandito franchise From Dusk Till Dawn.
Randy Falco, Univision‘s president and CEO, spoke about working with Rodriguez, and the company’s vision for their new network:
We are pleased to partner with Robert, FactoryMade and the teams at El Rey Network to launch a new network to serve one of the most influential, rapidly growing audiences in America: young Hispanics. Today at our upfront, we spoke about Univision’s unparalleled brand connection and showcased our world-class content offerings across our multiplatform portfolio, as well as our firm commitment to providing Latinos with the best in-culture programming available.
Rodriguez responded with:
I’m thrilled to be partnering with Univision on this groundbreaking initiative to deliver high-quality original programming to our community and the wider, mainstream audiences. El Rey Network will serve as a launching pad to satisfy the tastes of young adults looking for exciting, cinematic, action-packed content. As a broadcast leader in media, Univision is the best partner to support us in achieving this vision.
According to Rodriguez – who will write, direct, and produce – the televised iteration of From Dusk Till Dawn will expand upon the characters and story line from the film trilogy, increasing the scope and centering more on the Aztec mythology aspects.
News regarding casting, production, and release dates is not yet available…but we’ll definitely be keeping an eye on this show, and bringing you updates as they become available.