Yesterday, The Walt Disney Company released their 2013 Shareholder letter. In it, Disney CEO Bob Iger gave an update (of sorts) on the status of Star Wars: Episode VII–as well as some significantly more substantial news regarding their new Star Wars: Rebels TV series.
Here’s Iger’s vague, evasive “report” on Episode VII:
It’s hard to believe it’s already been a year since we acquired the extraordinary Star Wars franchise, but we’re well on our way to expanding that epic saga to thrill fans and introduce its iconic characters to a new generation with fantastic new storylines. After months of public speculation and anticipation, we announced the official release date for the next feature film, Star Wars: Episode VII, will be December 18, 2015. So far we’ve kept the details to ourselves, but we’re thrilled with the story and committed to making an incredible movie, and we should be releasing more information as production moves forward in the coming year.
K, so the CEO of Disney has NOTHING else to say about the most anticipated cinematic project in the history of film, except a retread of info that’s been public record for months–and an assurance that Ep. 7 is still a thing?
I get that they’ve been doing their best to keep this thing quiet, but I was looking for something a bit more tangible from the big boss than: “Well tell you more later, HONEST!”
Fortunately, Iger’s report on Star Wars: Rebels included actual information:
As with Marvel, the rich universe of Star Wars has tremendous creative potential for the entire company. While the world eagerly awaits Episode VII to open in theaters, we’re introducing Star Wars Rebels to television audiences this summer with a movie and a series of shorts on Disney Channel, followed by a continuing series on Disney XD. Our success in building a robust pipeline of original Star Wars content for various platforms will be an integral part of our long-term strategy to leverage the franchise across a variety of our businesses, from theme parks to consumer products.
Star Wars: Rebels has been looking awesome, and hearing that it’s kicking off with a movie on the main Disney Channel, rather than just being a series on Disney XD is a good indicator of the confidence the company has in this new part of the Star Wars universe. Hopefully, Rebels will be sufficient to whet fan appetites until Episode VII is released.