May came early for several popular CW shows as the netlet announced sweeping renewals for several of its top shops. Fans of Arrow, Supernatural, Reign, The Vampire Diaries, and its spin-off The Originals can breath a sigh of relief because your favorite show will be back on the dial in the 2014-2015 season.
So why this enthusiastic endorsement for half the shows on The CW. Simple economics. Arrow and Supernatural, which will return in September for their third and tenth seasons respectively, are two of the biggest hits on the network, and have only increased in popularity. Supernatural also has a guardian angel in the form of CW president Mark Pedowitz, who’s a fan of the show and basically said at the Television Critics Association press tour that it can stay on the air as long as it wants so long as they keep up with the awesome ratings.
The Vampire Diaries, which next season will into its sixth cycle, remains The CW’s number one hit, and actually ranks third in its timeslot in the key 18-49 demo behind The Bang Bang Theory and American Idol. As for Reign, while the Mary Queen of Scots drama can’t hold the ratings of TVD, it does have a very enthusiastic fanbase of its own, and has barely lost any of its initial audience. The Originals, meanwhile, teamed up with Supernatural on Tuesday nights, has made the network very competitive on one of TV’s biggest nights, so it will likely remain a tag-team on Tuesdays.
But while these five shows are enjoying the good news, the rest of The CW’s line-up is probably sweating right now. With only 10 hours in a week to fill, and five of them now filled, this might be bad news for shows like Beauty and the Beast, Hart of Dixie, The Carrie Diaries and The Tomorrow People. It’s also worth noting that The CW has a couple of high-profile spin-offs in the works including The Flash and a Supernatural spin-off called Tribes. So how will it all shake out? Time will tell.
The full CW will be announced sometime in May.
Source: Screen Crush