It’s nothing new that movie studios like to release their films early in many of the international markets. In fact, it’s almost a given that those in the UK and other select countries will see the big blockbuster flicks before we do. It looks like Warner Bros./DC is following the trend by reserving an early international release date for their upcoming Batman vs. Superman flick.
The date that has been reserved is April 29th of 2016, just one week before we get to see it here in the US. Considering that the WB/DC team is trying to butt heads with Captain America 3 on May 6th, an early release date might help bring their numbers up. Successful international sales tend to help US sales. Just as importantly, bad US sales tend to tank international numbers. So this could be WB/DC’s attempt at convincing people to leave Captain America 3 as their second choice come opening weekend. Of course, it’s just as likely that Disney/Marvel will be setting an earlier international release for their own film, so we’ll see how that goes.
And there’s still the question of whether either camp is going to back down and give up the reserved release date in the US. As it stands, super hero audiences will have to pick and choose which movie they want to see first. Normally, I would vote Superman vs. Batman as the winner, but considering the great reviews Captain America: The Winter Soldier is getting, WB/DC might want to reconsider their planning.