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It’s Come to This – Mattel Announces Barbie The Movie

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Transformers? Sure I can see that as a movie. G.I. Joe? Absolutely! Battleship? Okay, this is getting crazy… But Barbie? The toy aisle’s most well known doll is getting ready for her own solo film debut thanks to a new deal between Sony Pictures and Mattel announced today. Is it serious? Serious enough to have a screenwriter attached and commentary from corporate executives. Get ready world, here comes Barbie The Movie!

Deadline reported today that the deal was done, and that a Barbie movie is on the way. What a Girl Wants screenwriter Jenny Bicks is penning the script which will apparently draw together all the trappings of Barbie lore, including the various outfits, vehicles, locations and vocations.

Do you remember the 90s NBC series The Pretender, which was about a genius who could become anything he wants to be (career-wise speaking, he wasn’t a Transformer)? Well, it’s kind of like that but with Barbie, along with erstwhile androgynous boyfriend Ken and her best friend, using their fashion sense and career skills to travel the globe and help the hopeless. Sony hopes to start shooting later this year, and yes, they hope to turn this into a franchise.

“We’ve always thought that the Barbie story had great potential, but a universe of possibilities opened up when Jenny [Bicks], Walter [Parkes] and Laurie [MacDonald] brought us their unexpected, clever, and truly funny concept,” said Sony’s president of production Hannah Minghella. “It captures everything that has made Barbie a classic for generation after generation while also standing on its own, establishing Barbie as a truly original screen character.”

Except, you know, for over 50 years of product history, name recognition and billions of dollars in the bank.

“Barbie has entertained children and inspired their imagination and creativity for more than 50 years,” added Tim Kilpin, Mattel’s executive vice president of Global Brands. “Now is the right time in Barbie’s celebrated history for her to star in a live-action, contemporary comedy that brings her playful personality to life for generations of fans.”

Of course, this isn’t Barbie’s first screen appearance as she had a role in Toy Story 2 and Toy Story 3, so clearly she has some screen appeal. At least more than Battleship, I would say. Pity the poor woman who gets cast as Barbie though, because the internet’s going do a job on her once casting’s announced.

What do you Bastards think of this news? Who would you cast as Barbie? What’s your ideal Barbie movie? Sound off with your thoughts below.

Source: /Film

Category: Film

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