Though we all constantly kvetch and beg for studios to come up with new ideas as the sequel filled assembly line passes by our eyes every summer, something tells me that this isn’t what we had in mind.
According to Deadline… and Deadline, both the Peeps brand of candy and Disney’s It’s a Small World ride have separately entered into the development process with legitimate and surprising creative talent already attached.
I somewhat understand the It’s a Small World thing based on the success of
The Country Bears the Pirates of the Caribbean franchise and, much like those films and probably the upcoming Brad Bird directed George Clooney starring mystery project Tomorrowland, I suspect that the ride will have only a loose connection to the story, so really, it’s anyone’s guess what this will be, though my money is on killer singing dolls because that’s my greatest fear.
At the helm of this prospective project is Jon Turtletaub, who will have to fit this in around his duties on the third go-around with the National Treasure franchise which is in the works. It would also be lovely if Turtletaub could get back to me about the 3 Ninjas reboot script that I sent him (ALERT: Jon Turtletaub’s filmography is magical).
What else is magical? Apparently Peeps and Mousehunt writer Adam Rifkin has nabbed both the theatrical and TV rights to the squishy marshmallow candy creations and he reportedly sold a story that is, according to Deadline:
A full-length animation feature pitch […] to adapt Peeps into a Lego Movie-esque family epic set the night before a Peeps diorama contest, when a wayward Peep gets misplaced and must adventure through the fantasy lands of different-themed dioramas before the contest’s judging begins.
So, why would anyone watch that?
The idea is to partner with a studio and fold in pre-existing IP, as WB did with Lego minifigs, DC comics characters, and historical and pop culture figures.
Listen, the Peeps brand has some recognition and people will literally watch anything, but this might be asking for too much. As always, though, time will tell if this can even get to the screen, but if you ask me, Rifkin and the Peeps peeps are missing out on a golden opportunity.
Can you say bio-pic?