Showtime is following the recent Hollywood television trend by posting the entire first episode of John Logan’s upcoming series Penny Dreadful on a number of different digital platforms a full two weeks before the show’s official premiere date. Why would Showtime do that?
The plan works uf all of us early adapter types, who love to watch television and movies online, check out the show and like it, then recommend the show to others we know around the workplace water-cooler who might not know about the series otherwise. The two week gap builds word of mouth and gives those who might want to check out the series some time to add Showtime to their cable package or sign up for the Showtime Anytime service.
Penny Dreadful‘s official synopsis is:
Some of literature’s most terrifying characters, including Dr. Frankenstein, Dorian Gray, and iconic figures from the novel Dracula are lurking in the darkest corners of Victorian London. PENNY DREADFUL is a frightening psychological thriller that weaves together these classic horror origin stories into a new adult drama.
The series has a great cast including Josh Hartnett, Timothy Dalton, Eva Green, Reeve Carney, Rory Kinnear, Harry Treadaway, Danny Sapani and Billie Piper.
No word on any guest stars or cameos we might expect to see. What other characters from that time should we expect to show up in Penny Dreadful? Could Sherlock or perhaps some other characters of that age show up?
Here’s the embedded video of the first episode:
What did you think, will you be tuning in for more episodes? Do you think this marketing strategy of an early premiere will work, or is it a gamble that could scuttle any hope of the series catching on?