By the power of Greyskull…
My most anticipated movie of the summer is Dawn of the Planet of the Apes, namely because it’s my favorite franchise of all time and I thought Rupert Wyatt’s Rise of the Planet of the Apes was one of the most stellar reboots in the history of popcorn cinema. Today we get two new trailers (one domestic, one international) that both rely on the same footage yet present it in totally different ways. While acting as an interesting study in marketing editing, it also helps that the movie looks legitimately kick-ass.
The first variation of the spot (US Domestic) gives us an almost Trent Reznor-sounding piano line that helps keep the clip feeling propulsive and rhythmic:
While the second, International cut of the trailer brings a much more dramatic, bombastic flair to the proceedings, while losing the synths and keys:
The bottom line? No matter which one you prefer, both trailers are extremely effective. Where Wyatt’s Rise was essentially a re-jiggering of Conquest of the Planet of the Apes (my personal favorite entry in the original franchise), Dawn looks to be a redux of what is easily the weakest sequel of the original movies, J. Lee Thompson’s Battle for the Planet of the Apes. Will Dawn of the Planet of the Apes continue the franchise’s trend of being some of the smartest, most emotionally engaging sci-fi blockbusters ever crafted? It sure looks that way.
The Matt Reeves-directed film hits US theaters July 11.