We featured Levar Burton‘s new Reading Rainbow Kickstarter campaign yesterday, along with 95% of the Internet and it seems that all the attention has paid off big time. In less than one day Burton’s Kickstarter reached the $1 million dollar goal and is still climbing. One of Burton’s Reading Rainbow team decided to video Burton’s reaction when the $1 million dollar goal was reached and we’ve got his tearful reaction video below.
The Internet responded quickly to Burton’s Kickstarter and, as you can see in the picture below, is still responding strongly. As of this posting the campaign to bring back Reading Rainbow is closing in on the $2 million dollar mark.
Here’s Burton’s response to reaching the million dollar mark:
Just about everyone has fond memories of the Reading Rainbow series from their youth and now those same kids are reaching the age of parenthood and passing those same feelings to the next generation. You can tell that Burton is truly touched by this outpouring of support for a project so close to his heart.
The Reading Rainbow team, having reached their goal so quickly are working on plans to expand the program using the additional donated funds. Check out the Kickstarter page for more details.