Max Steel’s beginnings stem from the 1999 Mattel toy line, all Transformers style. It featured a boy named Josh who was in the wrong place at the wrong time and it transformed him into something of a badass. An animated series ran for two years, with a few changes, like Josh being retconned into Maxwell, a teenaged boy who comes in contact with an alien robot named Steel. Somehow or another, Max can generate Tachyon Unlimited Radiant Bio-Optimized or just TURBO Energy – and Steel allows him to control the power and use it for varied effects. So it’s safe to say that Max has had a respectable run and the product is outfitted with enough material to graduate to the next level: the wonderful world of movies.
As proof of that, Open Road Films has released a set of movie promo pics and thanks to Moviefone, we get to see them.
Here’s Ben Winchell Steel-ing out as Max McGrath, having replaced Taylor Lautner in the role some time ago after Lautner backed out to do a Stretch Armstrong movie. He’s doing that pose superheroes where they kneel and punch the ground while sticking a landing. It’s how I get out of bed every single day.
For those familiar with the series, Andy Garcia plays the part of Dr. Miles Edwards. No word as yet on who the giggling girl character is.
Here’s a brief synopsis:
“The origins story chronicles the adventures of 16-year-old Max McGrath (Winchell) and alien companion Steel, who must harness and combine their tremendous new powers to evolve into the superhero Max Steel. As these two unlikely friends struggle to accept their oddly connected fates, they begin to uncover unimaginable secrets, working together to find the truth, and fighting the mysterious forces threatening their world.”
The animated series had a few direct-to-video sales, got booted and, finally, rebooted by Disney (in 2013), much to the joy of Latin America.
Apparently Brazilians love Max Steel like Japan loves Hello Kitty. Which has me wondering why America even is making this movie at all. It was never particularly popular in America, just kind of there. Like I mentioned, it had the classic Transformers start but doesn’t even come close to laying down a comparative foundation of awesome. I only knew of it in passing because I’m a geek and have an ear for things like this, but I think reaching mainstream audiences is going to be a struggle. But making market predictions has never made me rich so don’t listen to me and just enjoy the movie.
Max Steel stars Ben Winchell, Ana Villafañe, Andy García, Maria Bello and Billy Slaughter. The film is produced by Dolphin Films and Mattel and is scheduled to pop through Open Road Films in 2015. Christopher Yost wrote it and Stewart Hendler (of Halo fame) directed it.