‘Guardians of the Galaxy’ Cross Branding Continues In New Animated Series and Disney Infinity Game Pack
Marvel Studios have demonstrated they have the tools, talent and know how in delivering quality super hero movies – comic to screen adaptations that service fans and appeal to mass market audiences. It took their partnership with Disney, however, to be champions of the market place. The house of mouse has allowed Marvel to become a powerhouse in brand recognition across all demographics, well beyond the original target audience of 20 something year old’s livin’ in their parents basements. This is largely in part to extending properties across multiple platforms and revenue streams. Marvel makes a hit movie… and ready are the mountains of merchandise, new animated series, video games and more.
With Guardians of the Galaxy garnering more and more attention lately – damn near reaching critical mass – from eager and cheerful fans, you can bet Marvel/Disney are ready to keep the tidal wave of excitement and subsequent profits going.
Waiting in the wings of the films August 1 release, comes a new animated series and a Disney Infinity video game add-on. Both of which are sure to please fans and keep the property pulsing.
During the animation panel at San Diego Comic Con 14, Marvel had confirmed plans for a Guardians of the Galaxy animated series that will be hitting Disney XD (The same network that is bringing us Star Wars Rebels). No word on when the series will air, but Marvel had teased the series by showcasing an explosive one minute clip.
The clip opens to a futuristic city scape, with Rocket Raccoon evading a laser shooting probe. Rocket jumps off a tall structure, rolling on his back as he blasts the probe. An unseen voice says “Hey, fuzzy,” and is revealed to be Star-Lord. ”if we’re going to be hanging out together you’re going to need bigger blasters.” The scene fades to the Guardians of the Galaxy logo.
The Guardians animated series will round out the power lineup which currently includes Avengers Assemble and Hulk and Agents of S.M.A.S.H. which are both entering their second seasons on Disney XD this fall.
Speaking as someone who grew up in the 90’s and has a great affinity for that eras top-notch animated offerings, it’s tough for me accept some of the new cartoons today. And when they do delivery something I dig, like Earth Mightiest Heroes, they go and cancel it. I’m still fuming mad about that. At the end of the day, though, I’m not the audience anymore. New animated shows like Guardians of the Galaxy are to appeal to today’s younger fans. It allows them to enjoy a piece of the Marvel pie.
Want to know what know more about Marvel’s Saturday morning cartoons? Watch the full watch the FULL Marvel animation panel from Comic-Con 2014:
Speaking of the kiddies (and adults who never grew up), Disney Interactive has released a trailer for their Guardians of the Galaxy set for Disney Infinity 2.0 – the all out Marvel super hero edition. The trailer gives an overview of the Play Set campaign, which features Star-Lord, Gamora, Drax, Rocket Raccoon and Groot as they head into Knowhere, crash-landing their ship. The playset and figures are inspired by the upcoming GOTG film, with Ronan the Accuser as the big villain.
Disney Infinity wasn’t a hit at my house. We don’t have imaginative minds in the Gallagher residence, and Disney Infinity is a game where you really gotta like the toy box feature (creating your own worlds) to get any mileage of it. That was the old version. Disney, you have wowed me with version 2.o as it has superheroes. I will be buying this. If not to play the game, but to buy up and display all the figures.