Without it even being released in theaters quite yet, Guardians of the Galaxy is already breaking records. The fact that non-Avengers heroes can be wildly marketable and successful is sure to make many at Marvel breath a sigh of relief and is sure to get them to start planning their next big idea.
Fandango reports that Guardians of the Galaxy is poised to be the biggest August pre-seller in their history, beating 2007’s Bourne Ultimatum, and also this year’s #1 non-sequel pre-seller, outpacing The Lego Movie. All this is fantastic news when you consider that the characters weren’t even A-listers in the comics before this movie, Chris Pratt is stepping into a major, leading role for the first time, and one of the leads is a talking tree.
With all that, and more, in mind Fandango did some polls involving those that pre-ordered tickets on the site and had some very interesting things to show.
Fandango has surveyed more than 1,000 “Guardians” ticket-buyers on its site and found that:
95% are attracted by the film’s off-the-wall humor;
87% plan to attend the movie with a group of friends on opening weekend;
85% are looking forward to seeing Chris Pratt in his breakout role as Peter Quill (“Star-Lord”);
80% are already interested in seeing additional “Guardians” movies;
73% claimed the movie’s retro soundtrack made them more excited to see it;
67% picked Rocket Racoon (Bradley Cooper) as the otherworldly character they’re most anticipating;
58% were previously unfamiliar with the “Guardians” comic books.
Without characters like Thor or Captain America to give instant name recognition, Marvel was facing an uphill battle to get non-comics readers to even care about the Guardians of the Galaxy movie, so it’s nice to see that nearly 3/5 of those that pre-ordered tickets didn’t really know about them in the comics.
With the recent announcement of a sequel already being planned to Guardians, it’s probably a good thing that a full 4/5 of the ticket buyers are already interested in seeing a sequel.
Personally, I’m pretty stoked to see the movie, so it’s nice to see that it’s already getting lots of attention and money thrown at it. I honestly don’t think anyone was expecting it to be received so well or hyped so much, largely because of the lack of “name” heroes, but the fact that Marvel can take largely unknown characters and turn them into the movie of the summer is pretty cool.
I would ask if you’re going this weekend, but, let’s be honest, you definitely are. Until then, check out this cool poster made exclusively for Fandango.
Source: Cinema Blend