Next year, The House of Mouse will be doing more for Star Wars fans than bringing the franchise back to the silver screen–they’ll also be expanding the brand’s presence in their worldwide theme parks in a BIG way:
Disney CEO Bob Iger said on Tuesday during an earnings call that the company is:
The SW presence in Disney’s parks already includes the Star Tours simulator ride in the California, Tokyo, and Paris Disneylands–as well as in Disney’s Hollywood Studios in Florida. Furthermore, the California and Florida parks feature an interactive show called Jedi Training Academy. Disney’s Hollywood Studios also hosts an annual event known as Star Wars Weekends featuring shows, parades, and some kind of store called–I swear to God–Darth’s Mall.
Hit the jump for the future of Disney’s Star Wars theme park expansion:
Precise details of the planned expansion will not be revealed until next year, but the Disney brass seems pretty gung-ho about the idea. As Iger recently said to Variety:
When we grow ‘Star Wars” presence, which we will do significantly, you will see better bets being made that will pay off for us than were made in the past.
Jay Rasulo, Disney’s finance chief and senior executive vice president also spoke with The Los Angeles Times regarding how attractions based on popular franchises bring guests in:
They pull people from, ‘Gee, I’m gonna go someday’ to ‘I’m gonna go this year.’
And since we couldn’t possibly do a report on Star Wars without talking about the progress of Episode VII, Iger has assured fans that the film’s scheduled release date of December 18, 2015 is still on, despite reports that Harrison Ford‘s ankle injury has delayed filming.
Iger spoke to Entertainment Weekly about the film saying:
The footage we’ve seen so far is spectacular and certainly worthy of the fan frenzy and excitement this movie is generating around the world.
Source: Huff Post Travel