Almost forgotten in all the Deadpool movie hub-bub yesterday was the date change for Josh Trank‘s The Fantastic Four reboot. Most everyone’s eyes glazed over once they saw that Deadpool was getting a stand alone movie with an actual release date. The Fantastic Four date change looked like a simple studio afterthought, but it might just be the sneakiest and most intelligent move 20th Century Fox has made all year. Besides giving Deadpool his own movie, that goes without saying. Let’s make that official. Moving The Fantastic Four premiere date (once again) to August 7th, 2015 was the second best decision that 20th Century Fox has made this year.
Why’s it such a great idea? That August 7th premiere date mirrors what Marvel did with James Gunn’s Guardians of the Galaxy earlier this year. Marvel positioned GOTG in such a way that there was virtually no superhero competition. The only film even close was the Teenage Mutant Ninja Turtle reboot, which popped up the week after GOTG debuted.
Everyone expected the usual, GOTG would open in the number one slot, then TMNT would open and take away the number one position. What happened after was almost magical. With no other movies hitting the theater pipeline, movie goers took GOTG back to the number one spot, propelling its box office numbers, making it the highest grossing domestic film of 2014. Now, the fact that GOTG is a fantastic movie shouldn’t be glossed over, but simple logic dictates that if GOTG were sandwiched between other big movies, the GOTG domestic box office wouldn’t have been as big as it ended up.
When you look at the current competition after the August 7th weekend, the only stand outs are The Man From U.N.C.L.E., Straight Outta Compton, and Sinister 2. Compare that to the June 19th date and you find The Fantastic Four up against: Pixar’s Inside Out opening weekend and then in the following weeks Ted 2, Terminator:Genisys, Minions, and Ant-Man. I think we can all guess how that might affect The Fantastic Four box office numbers.
So far we haven’t really had any big news from the set, just a few green screen production shots and this push back means we might not see much more until that release date gets closer and the 20th Century Fox marketing machine kicks into gear. Trank certainly isn’t the social media butterflies that J.J. Abrams and Zack Snyder are.
Via: Cinema Blend