Last night a lot of Disney and Marvel‘s marketing plans spectacularly blew up in their faces on the Internet. The original plan was to bolster Agents of S.H.I.E.L.D.S.‘s lackluster viewer ratings with an exclusive first look at Joss Whedon‘s Avengers: Age of Ultron trailer. When a low res version of the trailer was leaked online, Disney and Marvel made the decision to release the high res trailer immediately. Now that the cat is out of the bag almost a full week before the scheduled tie in, will Disney and Marvel make another bold move and show fans different or additional footage during Tuesday’s Agents of S.H.I.E.L.D.?
That’s the question bouncing around my nerdy head this afternoon. The original plan was a smart marketing move that would have furthered the already strong ties between Marvel’s Cinematic and Television Universes and given Agents of S.H.I.E.L.D. a much needed ratings boost. Now that this plan has fallen through, will Marvel and Disney take it lying down?
Here’s a couple of thoughts about how things might play out come Tuesday.
1. Disney and Marvel do nothing, they air the already leaked Avengers: Age of Ultron trailer and Agents of S.H.I.E.L.D. doesn’t get any real ratings bump out the whole mess.
2. Disney and Marvel show the trailer and include the SDCC 2014 Marvel Panel footage as a bonus to the fans that tune in. AOS doesn’t really get a ratings boost out of it.
3. Same as number two, but this time they market the additional footage over the weekend on Social media and perhaps voice over the original Agents of S.H.I.E.L.D. promos to include the added material. No one leaks the footage and AOS gets the well deserved ratings boost.
I really don’t see much else happening besides one of the three choices above or some combination. Obviously, I’m hoping for choice number three. Disney and Marvel have already embraced the leak by releasing the official trailer early, why not make it work for you?
They have the SDCC 2014 footage, which many die hard fans have at least read the description of, why not release that footage during AOS and reap the ratings benefits that they hoped the release of the first official trailer would garner?
What do you think? Should Disney and Marvel strike back at Hydra and recover whatever marketing benefits they can by officially releasing additional material like the SDCC 2014 Marvel Panel footage during this week’s Agents of S.H.I.E.L.D. episode?