The first half of ‘Agents Of S.H.I.E.L.D.’ season one was crap. It was like watching paint dry with the hopes that the dried paint would be awesome. Then ‘Captain America: The Winter Soldier’ happened. It changed the entire game for our spy friends, making them pariahs on the lam. Being hunted by Hydra was the fresh injection the show so desperately needed to stay above water. Still riding that storyline through season 2, the show has no movie plot to adjust its course. But AOS wasn’t out of marketing ideas just yet ‘Avengers: Age Of Ultron’ is still several months away, but that didn’t stop ‘Agents’ from using the film’s hype to entice more viewers. And we totally fell for it.
The insanely anticipated sequel to the first Avengers movie can’t come fast enough. Fans showed their fervor last week when the trailer leaked early and the web damn near exploded. That could’ve hurt Marvel’s and ABC’s plan for reeling in extra ‘Agents Of S.H.I.E.L.D’ views by gluing the trailer to their recent episode ‘A Fractured House.’ But the Disney-owned conglomerates are never without their marketing resources. Instead of calling it a loss, they just aired the trailer anyway, but with additional footage. Smart move because hell yeah we want more! Here are the numbers via CB:
“Agents of S.H.I.E.L.D. was up 13% from its week-ago Fast Affiliate Adult 18-49 number (1.7/5 vs. 1.5/4 – which adjusted up in the Nationals to a 1.6/4), giving the series its highest ratings since September’s season premiere.
Agents of S.H.I.E.L.D. brought in higher ratings than NBC’s ‘Marry Me’ and ‘About a Boy’ by 21% in Adults 18-49 (1.7/5 vs. 1.4/4) and finished as the No. 1 series in its hour for the third straight week among Men 18-34.”
It’s a hell of a thing bribing me to watch your show by promising bells and whistles; fireworks and dancing bears. Because I’m gonna fall for it, as dancing bears are fantastic. And Agents Of S.H.I.E.L.D’ is a better show than it was last season. Hell, with the addition of Mockingbird on the team, it’s a better show than it was 3 episodes ago.
I’m liking where most of the characters are going. Skye is no longer just some annoying computer hacker who should have never been handed a security clearance badge.
Ward is back to being a bone-breaking badass and the reveal of his internal clock is intriguing.
We’re starting to get more concrete clues about Coulson’s alien writing addiction.
Fitz and Simmons are a sad story that keeps me rooting for them no matter how it turns out.
Adrianne Palicki aka Bobbi Morse aka Mockingbird makes me happy whenever she’s on the screen. I don’t like her interplay with Hunter and I hate the whole marriage thing, but he’s an otherwise solid new guy.
Raina continues to work that camera for all its worth, and I love her character. I’m shipping her and Coulson in a Batman/Catwoman way.
Not in love with what we’re doing with these guys:
May hasn’t gotten any real development since we met her mom last season, but at least we know she was married once. Trip just kind of shows up and waves to let us know he’s still alive. Also, now that Simmons has returned, we no longer need Mac to babysit Fitz, so he’s borderline useless now.
It’s by no means a perfect show, but I can’t deny its entertainment value. It’s surely a step up from last season and I’m betting it’ll keep up the good work. They just gotta pay some attention to those underused members of the cast. And more Mockingbird please…
SOURCE – Comic Book Dot Com