The Internet really did explode when the Disney released a teaser trailer for Star Wars: The Force Awakens Thanksgiving weekend. It quickly rose up the ranks to take the most Internet watched trailer in history. What’s interesting about the whole thing is that apparently, if J.J. Abrams had his way, we wouldn’t have seen it at all. What’s the story behind that claim?Disney CEO Bob Iger recently sat down with Variety and had some interesting stories to tell.
Disney nearly didn’t release a trailer, Iger admitted. Abrams is known for wanting to keep footage of his films under wraps. But the rabid ‘Star Wars’ fanbase prompted Disney to come up with the brief introduction of what the new film would look like.
Hmm, I kinda wonder about this, Abrams knows that trailers will have to be shown, but perhaps he just wasn’t ready with the timing.
It was just 88 seconds long, 88 seconds that really was packed with new stuff along with some familiar locations and iconic Star Wars properties. I imagine the fight wasn’t so much that there would be a teaser, but what would be shown. That taste was just enough of what Star Wars fans needed to see at this point.
Iger went on to talk about his discussions with Abrams about the scope of the movie and what it means to the entire franchise:
I keep telling J.J. Abrams this is a $4 billion movie. We need to treat this very special. It’s an unbelievable privilege and unbelievable responsibility to take a jewel and treat it in a way that is respectful of its past but brings it into the future.
This movie is going to make a ton of money, the movies that follow it will make a ton of money. Don’t forget the toys, books, video games, amusement park attractions, and everything else that comes along for the Star Wars ride.
The other interesting thing Iger talked about was the use of practical effects in the movie. Abrams is using a lot of practical effects from the hand-held devices to the X-Wings and Millennium Falcon that we saw pictures of when a pilot flying over the set discovered that he had taken the first pictures of the recreated ships.
That will give the film a look that will be extremely respectful of the look George (Lucas) created in the ’70s, and will play well with ardent ‘Star Wars’ fans and play well with audiences today.
He went on to talk about how today’s films and the use of CGI has muddied the movie making water.
There’s a sameness to a lot of these films today. The wow factor isn’t what it used to be. J.J. decided to create the physical wow factor.
We’re all looking forward to Star Wars: The Force Awakens and it looks to me like we’re in good hands with J.J. Abrams at the helm. Here’s the teaser for one more look.