Batman V. Superman: Dawn of Justice has been in production for so long that its felt like waiting for Itchy & Scratchy to get to the fireworks factory waiting to see a trailer. Some lucky buggers got approriately teased last summer at San Diego Comic Con, but unless you like grainy videos shot at weird angles and with muffled sound, not even the bootlegs suffice. No big deal, you may say, the release of the movie is still a long way off, right? Well what if I told you that the release of Batman V. Superman is now less than a year away? It’s true, and now we’re getting news that the first look at the epic showdown between the Dark Knight and the Man of Steel maybe coming soon to a theater (and computer) near you.
Courtesy of Collider, and one of their sources, reports are making the rounds on the interwebs today suggesting that the first trailer will roll out with the long-awaited next chapter of another huge sci-fi series, Mad Max: Fury Road. The George Miller film will be released on May 15, and from what Collider’s heard, every copy of the film will have the Dawn of Justice trailer stapled to it.
Why the wait? Good question. Apparently, this comes from some very specific market analysis. By the middle of May, the post-Avengers: Age of Ultron buzz will have died down, not to mention the buzz surrounding that other major trailer that will be coming out with Avengers, the one for Star Wars: The Force Awakens. With those two major black holes of hype come and gone, it’s all the more possible for Batman V. Superman to get its due, and in the process, the hype for that mega-trailer will draw people to Mad Max.
Now the big question: will this thing get leaked early like the first trailer for Age of Ultron famously was last fall? The powers that be may not have much control over that, but an online roll out of the trailer will be inevitable. If Warner Bros. is smart, they’ll follow Disney’s lead with the Force Awakens teaser and do a near-simultanious release in theaters and online. But I guess we’ll have to wait and see how it all comes out next month.
Batman V. Superman: Dawn of Justice will be in theaters everywhere March 25, 2016.