Fantastic Four: this movie’s production team has just about done everything they could to alienate fans in the way information, on set pictures, and the often dreaded Social Media reactions were handled during its production. Now that we’re finally seeing some actual footage and getting to hear from director Josh Trank, who has been surprisingly silent during production, many of those on the fence about the movie might at least give it a chance at the box office. The real problem might be: Is it too little too late?
Now these featurette’s are pretty quick, but they do represent the first real comments from director Josh Trank on his casting choices, something long overdue in my opinion.
Michael B. Jordan aka Johnny Storm:
Jaime Bell aka Ben Grimm:
Kate Mara aka Sue Storm:
Miles Teller aka Reed Richards:
These are the kind of sound bits that the studio should have been feeding the media machine that is the Internet from day one of production. Instead we’ve gotten a director, who’s first post about the production, a picture of the Thing, quickly gets taken down, according to most sources, at the order of the Studio.
That’s a confused studio that doesn’t know how to market this film mainly because it doesn’t look like every other super hero movie out there. I have to admit that in the beginning, with the information I had about this movie, it looked like a total train-wreck. Just the initial description of Victor Von Doom was infuriating to this long time Doctor Doom fan. Let’s look at the eventual Official synopsis that the Studio finally popped out.
FANTASTIC FOUR, a contemporary re-imagining of Marvel’s original and longest-running superhero team, centers on four young outsiders who teleport to an alternate and dangerous universe, which alters their physical form in shocking ways. Their lives irrevocably upended, the team must learn to harness their daunting new abilities and work together to save Earth from a former friend turned enemy.
If they had just said this from the beginning, it could have saved us from a lot of heartache. Instead we get a lot of confused information about angry blogger Doom and nothing about the character’s transformations.
It seems to me that the Studio lost its footing when the Internet lost its shit about the casting of Michael B. Jordan as Johnny Storm. A casting decision that I stand behind, Jordan is a very talented actor after all. If the studio hadn’t fumbled that in the beginning, it might have been able to promote this movie better. Instead we got a production that collapsed in on itself and a vertical media black out until the first trailer, which didn’t properly show any character using their powers. Another fumble that they finally corrected, but which might be too little too late for many potential movie goers.
Will you be buying a ticket August 7th?