No matter how you feel about them or their place in the modern video game industry, no other gaming company has as many beloved franchises in their roster as Nintendo. Mario, Zelda, Metroid, Donkey Kong, and Star Fox are at the top of the list and, with very few exceptions, are peerless. It’s no wonder then that Universal Studios, known for their awesome theme parks and attractions, would team up with Nintendo to bring their roster of characters and worlds into their properties.
The move comes as part of Nintendo’s new strategy to expand the worldwide reach of their properties amid a couple back to back years of disastrous financial results. The struggling Wii U and lower than expected 3DS sales are mostly to blame, but Nintendo’s strategy of sitting on their IPs certainly hasn’t helped any. They’ve actually just announced a return to profit, mostly thanks to the astronomical success of their Amiibo toys, and a new partnership with DeNA for smart phone games, so they’re certainly loosening their usual choke-hold on their franchises as promised.
The announcement provided no real details on the types of attractions they’d be hosting as the attractions are still in the planning and development stages, but they did have this to say on the matter:
Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks. The immersive experiences will include major attractions at Universal’s theme parks and will feature Nintendo’s most famous characters and games.
Personally, I’d have pegged Disney as the right partner to bring Nintendo’s characters to life in a theme park, but Universal has more than enough talent to pull it off. Metroid especially would be a great fit for the rest of the attractions they offer, but I’d not be surprised to see the Mario and Zelda franchises on proud display as well.
What do you think? Will it be awesome to see Nintendo’s characters at Universal Studios or does this announcement do nothing for you? As always, let us know what you think and sound off in the comments!
Category: Cartoons, Nerd Culture, Videogames